It is nearly impossible to gauge the importance of the world’s largest wine fair. VinItaly has for 50 years been steadfastly championing the diversity and charm of Italian wines. This 50th Anniversary edition of the Verona wine festival only further substantiates the importance and interest in Italian wines in the international marketplace.
To give you a simplistic breakdown of the attendance and interest in VinItaly, the managing company VeronaFiere logged 4,000 exhibitors + 150,000 visitors, including 2,600 journalists from 46 different countries, during the four-day fair in 2015.*
In addition to promoting traditional ‘intentional’ wine producers, exhibitors and visitors, the fair has been a leader in the ‘minimalist’ wine movement, promoting certified organic producers from around Italy and the world.
Wine Without Wall’s was a ‘natural’ wine competition for low-sulfur and minimal interventionist wines. A list of winners can be found here.
The competition pairs with VinitalyBio (in Pavillion 8), and features 66 individual certified organic and ‘natural’ wine producers.
As of 2015, members of the trade — buyers, educators, sommeliers, Masters of Wine, and Master Sommeliers — are being offered the opportunity to take the Vinitaly International Academy Certification Course.
Led by Italian native wine grape specialist, Ian d’Agata, the rigorous and challenging certification focuses on one week of learning and an in-depth exam that includes tasting and identifying the qualities of Italy’s native grape varieties and the methods of their production.In 2015, 26 of 55 candidates passed the exam, becoming the first Italian Wine Ambassadors. In the days leading up to VinItaly 2016, 25 additional candidates were added to the pool of international Italian wine specialists.
According to published reports, VinItaly would like to have a pool of 200 Italian Wine Ambassadors by 2020. The current pool of Italian wine experts groomed by Agata through the Academy feature Ambassadors from Canada, China, Brazil, Venezuela, Hong Kong, Russia, France, the United Kingdom and the United States.
Beyond the promotions and throughout the elaborately conceived stands, the passion for Italian wine is contagious.
After 15 years in the wine business it is very easy to feel invigorated as I walk these halls, learning about new wines, meeting the people who do the work that continues to keep Italian wines at the top of the list of wine producing countries.
These are a few of my favorite tastings and meetings from the first day of the conference.
*A special note of thanks to Riccardo Garbriele at PR Vino